TransitCenter
Branding + Art Direction + design
TransitCenter is a foundation that works to improve public transit in ways that make cities more just, environmentally sustainable, and economically vibrant. They know that frequent, fast, reliable public transit is essential for cities to thrive.
After a complete re-brand including logo, brand identity, collateral, website, style guide, etc., we developed marketing and advertising campaigns. We represented the benefits of pre-tax commuter benefits throughout the tri-state area generating new leads. These ads were featured in New York City papers and trains.