FREELANCE Creative lead
New York. 2009 - Present
I’ve been working on contract or freelance basis for various agencies and clients – strategy, creative development, branding, web design, integrated campaigns, photoshoots, etc.
Including: BBH, Uproar, Levi's, Johnnie Walker, Smirnoff, Wyeth, Ad Council, Colgate, Milk, Sol Melia Corporation, Turks and Caicos Islands, Choice Hotels, New York International Ballet Competition, Limón Dance Company, Philharmonic Orchestra of the Americas, LearningEarnings.com, Santa Teresa Rum, Modena Lounge, Context Consulting, Olden Lane, New York University.
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Razorfish
Freelance Creative/Art Director
Worked on UI/UX/Brand for TE.com. Created guidelines and overlooked the development of the site’s responsive design. Managing creative styles and ensuring brand consistency.
product, ux/ui, website, mobile, guidelines
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AOL Inc.
Freelance Creative Director
Provided creative web support for the DailyFinance.com site redesign. Including visual design of pages and elements, definition and translation of visual designs for development specifications.
website, mobile, guidelines
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Atmosphere BBDO
Freelance ACD, Sr. AD
Worked with creative directors, copywriters, designers, user experience, content strategists and producers to develop unique multichannel digital experiences, designed pitch decks for several clients. Designed and created brand guidelines for Citibank interactive communications. Clients include: Citibank, Emirates, DHL, DePuy.
branding, ux/ui, website, mobile, banners, social, guidelines, new business, strategy, Photoshoot
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Mirren Business Development
Freelance Creative Director
Led the design and development of Mirren.org to create a comprehensive and seamless interactive user experience.
branding, ux/ui, website, iconography
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Stein Rogan + Partners
Senior Art Director
Conceptualized, designed and implemented visual communication solutions from branding to advertising for prominent B2B clients. Led the interactive department to develop multichannel digital experiences to achieve “out of the box” interactive solutions receiving top awards from B2B competitions. Clients include: TransitCenter, OnForce, Moodlerooms, Aruba Networks, Silverpop, Verint, Hytorc, CIT, TouchCommerce, BPA, Carey, Diligent Technologies.
brand identity, guidelines, website, banners, collateral, exhibition design, advertising and marketing
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HispanAmérica
Senior Art Director
Drove powerful brand strategies incorporating traditional and multimedia platforms thru print, television, radio and interactive advertising/marketing campaigns, to fit US Hispanic needs. Clients include: Pfizer-Viagra, Exxon Mobil, NY Lottery, Benjamin Moore, XM Radio, GE Money, Hyland’s.
branding, ux/ui, website, experiential, collateral, package design, TV and radio, Photoshoot
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Ogilvy & Mather
Art Director
Collaborated directly with creative directors, copywriters, designers, and producers providing creative design direction on branding and print advertising. Enforced integrity of the IBM, SAP, and Terra brand by placing, directing, and overseeing the different adaptations for the Latin America region to fulfill market needs. Team member responsible for pitching and winning the Motorola account. Clients include: IBM, SAP, Terra, BP, Amex, Kodak, Miller Lite, Hershey’s, Motorola.
print, collateral, banner campaigns, experiential, Photoshoot
education
1999 Art Institute of Fort Lauderdale Bachelor of Science in Graphic Design
1996 Instituto de Diseño de Caracas Associate of Science in Graphic Design
awards
2010, 2009, 2008, 2007 BMA ACE Awards
2009, 2008 APTA AdWheel Awards
BMA Pro-Comm Awards
2009, 2007 BtoB’s Best Awards
2005 Pharmaceutical Executive's Ad Stars
skills
Adobe Creative Suite. Microsoft Office Suite. Sketch. Bilingual translator Spanish and English. Conversational French.